Tips for Optimizing Each Page
- Use a big headline, and place the most important information front and center.
- Provide flow. Make it obvious where the user is supposed to go and what they are supposed to do next.
- Make your Call To Action as big and obvious as possible. A home page may allow for several different CTAs — make it easy for the user to choose by making CTA buttons large and easy to click. Oftentimes, a user uses the home page as a way of finding where on the site she wants to go. For this reason, you should make the navigation menu very clear.